How to enter

Who Should Enter

Entries are invited from any team or individual responsible for marketing and / or business development strategy within the Construction and Built Environment supply chain. This includes companies involved in materials supply or manufacture, building or infrastructure design, build, maintenance, engineering, consulting service or solutions provider in the Built Environment sector.

How To Enter

Download the entry form here

Each category that you enter must be accompanied by a separate entry form, clearly indicating the selected category.
Your entry should be submitted on a PC readable CD with text saved as a Word document and images saved at 300dpi.
Four copies of the CD should be submitted for each entry (do not submit multiple entries on a single CD)
Your entry text should be limited to no more than 1500 words
Your entry should be accompanied by a 200 word summary
You may submit supporting material, however images of such material included on the CD would be preferred.
Your entry should include the following information:

Outline the marketing objectives and how they fit with the overall business objectives
Outline the strategy developed and the reasons for its formulation. If a choice of campaign type or style is made at this point, please explain the choices made.
Detail the implementation process
What were the results? Please provide any financial or audience response data you can, it will aid your entry and be kept confidential by the Judging Panel
Address each of the bullet points defined in the category you are entering

Entry Forms

Download the entry form here

Each submission must have a separate entry form and four copies of the CD with four copies of any supporting material if being sent, to Sharon Sugars, CMA 2008, Property Events, Pinewood Studios, Pinewood Road, Iver Heath, Bucks. SL0 0NH

Entry Deadline

Deadline for receipt of entries is Monday 15th September 2008. Judging will take place in October and shortlisted entries will be notified and published on the web-site by the end of October. Winners will be announced at the Awards Dinner on Thursday 27th November 2008 at The New Connaught Rooms London.

Include on Your CD

Please include on your CD a high resolution, 300 dpi, version of your company logo
Photographs and/ or other graphic images should be included that illustrate your entry in any way
Your 1500 word entry
Your 200 word summary

Rules of Entry

Entries must have been completed between 11 June 2007 – 10 June 2008
The Construction Marketing Awards are FREE to enter
Entries must be received no later than Monday 15th September 2008
You may enter any number of categories but each one must be accompanied by a separate entry form along with 4 CDs of your entry
Text should be limited to no more than 1500 words for the entry and 200 words for the summary
All or part of the entry may be displayed free of any reproduction fees by EMAP and in any media supporting the awards
Entrants should ensure that there are no copyright restrictions on any of the material submitted
The decision of the judging panel is final and no discussion or correspondence relating to any of their decisions will be entered into

What The Judges Will Look For

Objective Setting & Achievement

Entries are required to state clearly the marketing objectives arrived at prior to the development of the campaign, and show how these have been achieved. Winning entries are likely to be able to prove their impact with robust measurement tools such as financial results or audience research. Additionally winners will be able to show how the marketing objectives aid the achievement of the overall business objectives.

Strategy Development

Those who can demonstrate a clear, well-formed and communicated strategy which aids the achievement of marketing objectives will be at an advantage.

Tactical Implementation

Entries should demonstrate a methodical approach to implementation, with special emphasis on measurement and control / feedback tools.

Creativity

Winners are likely to show significant creativity at all stages and not just in the ‘creative’.

Effectiveness

No prizes will be given for throwing money at problems. Winners will be able to demonstrate the value of the programme to their company, and benchmark against other marketing activity. Particular emphasis will be placed by Judges on looking for cost-effective marketing practice.

Winners will be announced at the Awards Dinner on Thursday 27 November at The New Connaught Rooms. Click here to reserve your place.